Jeff Rich

Co-founder of Masterfit Enterprises and Masterfit University and leader of Masterfit's Product Development team.  Veteran boot tester (he co-founded the on-hill testing program in 1988) and board-certified Pedorthist. Owner/operator of U.S. Orthotic Center in New York City, a leading pedorthic and footwear modification lab working with athletes, individuals with severe foot ailments and just everyday folks seeking comfort and support. When not skiing or working on boots, he can be found rolling around on his motorized skateboard or leading one of his kids’ scout meetings.