BOA was born in the Rocky Mountains in 2001 with a revolutionary performance fit system that transformed how snowboarders “dialed in” their boots. From the highest peaks to the valley floors, and beyond, we are passionate about inspiring and enabling you to perform at your best.
What started in a one-room office in the Rocky Mountains has become a global company with offices in the US, Japan, Hong Kong, China, South Korea, and Austria with one shared vision: to create disruptive, innovative, high-quality products that transform fit and performance so you can perform at your peak.
Moving forward, BOA will continue our deep commitment to elevating the performance of our brand partner products, while being caring stewards of the environment and communities we serve, and investing in innovation and our people.
