SKI Magazine and America’s Best Bootfitters

April 17th, 2012

Ever wonder what happens at a boot test? 

 

Here is a sneak peak…

If you take 24 years of boot testing, fresh powder, Mt. Bachelor ski resort ,18 brands, 20+ manufacturers’ representatives, 40+ testers, 98 different boot models, over 200 pairs of boots on our racks, and roughly 800 separate test cards filled out you get an equation for the US ski industry’s most progressive boot test.

Companies providing test product for review this year include: Tecnica, Scarpa, Salomon, Rossignol, Nordica, Lange, Garmont, Head, Full Tilt, Fischer, First Degree, Dynafit, DaleBoot, Dalbello, Black Diamond, Atomic, Apex  and Alpina.

The ABB/Ski & Skiing Magazine Boot Test is sponsored by: Boot HornDry GuyEazyOn SprayHotronicLeki,Midland Radio XTC Wearable Video CamerasPistil HatsSki SkootysSlide-On Spray and Transpack.

 

 

 

 

 

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Masterfit & Bonnier Group to Partner on Ski Boot Test Program

April 10th, 2012

Masterfit Enterprises will again partner with Bonnier Corp.’s Ski and Skiing Magazines to provide exclusive 2012-13 boot content including all reviews and test data for their print and web properties.

Masterfit will also coordinate the joint America’s Best Bootfitters/Ski & Skiing Magazines On-Hill Boot Test at Mt. Bachelor, Ore. April 10-17.  The annual boot test is the largest independent test of Alpine and sidecountry boots in the world.

“Masterfit brings an unequalled knowledge and sophistication to our boot coverage and provide our readers with the most comprehensive consumer tests and reviews in the industry,” said Ski and Skiing Magazine editor in chief Greg Ditrinco.  “The Masterfit pros are the experts who train the experts.”

Masterfit Enterprises is the parent company of the Masterfit University Fit Training Centers for ski and snowboard bootfitters and America’s Best Bootfitters, the international organization of select snowsports shops that specialize in bootfitting. Reviews and content generated from the test will also appear on the America’s Best Bootfitters website, www.bootfitters.com.

More than 35 skiers will assemble at Mt. Bachelor to test over 75 models from every brand that distributes products for North American Alpine and sidecountry use.  Last year, more than 500 on-hill tests were conducted during the week-long test period.

The test team includes Masterfit University instructors, professional boot fitters from America’s Best Bootfitters, ski instructors, coaches and patrollers as well as journalists and expert skiers with boot testing experience. The boot test program is spearheaded by Mark Elling, one of the world’s top bootfitters who works out of Mt. Bachelor Ski & Sport and The Masterfit Tech Center, both in Bend, Ore.

This marks the 24th consecutive year that Masterfit founders Steve Cohen and Jeff Rich will be involved with the boot test program. The pair founded the first-ever on-hill magazine boot test in 1987 when Rich was boot test program director at Ski and Cohen was executive editor.

Companies providing test product for review this year include: Tecnica, Scarpa, Salomon, Rossignol, Nordica, Lange, Garmont, Head, Full Tilt, Fischer, First Degree, Dynafit, DaleBoot, Dalbello, Black Diamond, Atomic, Apex  and Alpina.

The ABB/Ski & Skiing Magazine Boot Test is sponsored by: Boot Horn, Dry Guy, EazyOn Spray, Hotronic, Leki, Midland Radio XTC Wearable Video Cameras, Pistil Hats, Ski Skootys, Slide-On Spray and Transpack

 

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Testers filed more than 500 reviews at the 2011 boot test camp

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The ABB/Ski & Skiing Boot Test is the world's largest program

Test team director Mark Elling puts boots to test at 2011 camp

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

Coolest Snow Art Ever!

March 30th, 2012

Check out this link to amazing snow sculpture art of French Alps artist Simon Beck. You will be amazed at what this guy has created by spending hours walking patterns into frozen lakes.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

Mimimalist Shoe and Barefoot Running Trends Called into Question

March 27th, 2012

If you sell shoes, Check out this article in The New York Times and make your customers aware of the results. Those of us who have been screaming “Emperor’s New Clothes” at the barefoot and minimalist running trend are starting to get backed up by new mainstream research.

Shoes and insoles are good things!

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

Masterfit Sponsored Robot Wins All-Star Rookie of the Year Honors

March 20th, 2012

A robot sponsored in part by Masterfit Enterprises  received the All Star Rookie of the Year award at the FIRST Robotics Competition (FRC)  at the NYC Regional Tournament, held at the Jacobs Javits Convention Center, March 16 – March 18th.  The team from Ossining High School was co-captained by part-time Masterfit employee  David Earle. Not surprisingly, Earle is employed in our IT department. The competition featured 66 teams from Brazil, Canada, Turkey and Great Britian, as well as all over the United States. The team’s next competition will be at the Hartford Center, Hartford, CT on March 31st.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

EZ•Fit Named Official Insole of NASTAR National Championships

March 20th, 2012

EZ•Fit  by Masterfit Enterprises, the world’s only cut-to-fit insole that auto-adapts to the wearer’s arch and heel shape, has been named the Official Insole of the Nature Valley NASTAR National Championships. The world’s largest recreational alpine ski racing program, the NASTAR championships will be held at Winter Park, CO March 22-April 1.

NASTAR medalsMore than 1,300 competitors and guests will gather at Winter Park for the Olympic style event which includes individual, family, team and pro-am competitions involving current and former U.S Ski Team members. EZ·Fit insoles will be awarded to all third place finishers in the various events.

“We welcome Masterfit and EZ•Fit into the NASTAR family,” said NASTAR Executive Director Johnny Alamo.  “It’s a natural tie-in. A great fitting boot is crucial when it comes to ski race performance and it all starts with the platform you’re standing on. ”

“Our roots are deep in the alpine skiing arena and specifically alpine ski boots so this is a great association for us,” said Masterfit CEO Steve Cohen. The former editor of Ski Magazine (where NASTAR was founded), Cohen is credited with creating the first-ever on-hill boot testing program in 1988 along with Masterfit co-founder Jeff Rich. “And I still treasure the NASTAR medals I’ve earned personally over the years. They are up on my office bulletin board with all the ski area pins I’ve collected.”

Masterfit Enterprises is the maker of Instaprint, Zapz and EZ•Fit insoles. They are also the operators of Masterfit University, the snowsports industry’s bootfitter training centers and America’s Best Bootfitters, an organization of leading bootfitting shops across the U.S.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

First Run, First Day, First Rate Trouble

March 13th, 2012

By Steve Cohen

The longer you ski—or do pretty much any activity—the more complacent you become about equipment safety.  Hundreds of ski days go by filled only with fun and excitement.  And when you work in the industry and tend to get and dozens of ski demo opportunities each year, you tend to grow even more laissez faire.  What, me worry?

Yeah, me. I should have worried a bit more. I hit the “sloppy about safety” reset button on my ski career last Sunday (March 4)  at Northstar-at-Tahoe, CA and hope my story encourages all of you to do the same.

In my haste to make turns on the first morning of a planned six-day ski trip, I didn’t check that the bindings on my demo skis were properly set.   I mean, why did I need to?

A friend had picked up three sets of different model demos for me and two others to use during our Tahoe ski trip.  They were from a highly reputable shop—one that’s a customer of Masterfit’s and whose skills I trust implicitly.   My friend had my boots in hand and knew my height, weight and skiing ability—and the shop properly set up the bindings to match.  That’s standard procedure. Only the bindings on the skis they set to my boots weren’t the skis I eventually clicked into.

All looked good from where I stood, though. The DIN was clearly to my preferred 8 and the forward pressure was keeping my boots clamped to the skis—at least while standing and skiing easily.  Let’s go skiing. Time is a-wasting.

On our very first run, I hockey-stopped sharply at a cat road to wait for a member of our group.  And pre-released out of both bindings.  I immediately knew something was wrong. The binding forward pressure was obviously off and I would have to stop at a tool bench to make an adjustment when we got down to the lift terminal, about 600 vertical feet below.

I never made it.

A bit further down the hill, I checked to dump speed at a line of control fences a few hundred feet above the Comstock lift maze. Again I pre-released from both skis.  Only this time I was probably still going about 10 mph. I went airborne, the skis flipped under me bottom side up—and I slid across the razor-sharp edge with my left thigh. Serious bad luck.

ski binding setting, ski accident, ski binding forward pressure

A cutting price to pay for not carefully checking ski binding forward pressure

If I had landed on the ski  binding side up, maybe I get a small bruise. Probably not even that. Instead I filleted open a five-inch wide, two-inch deep gash on my thigh and unleashed a gusher of type A+ blood all over the slope.

I was surprisingly composed when I realized what had happened. I immediately recalled my fire department first aid training and ran through a Man vs. Wild check list. I applied compression to the wound by hand as best as I could while lying in the snow. The young mountain safety employee, who had been working the fence line with a foam “SLOW DOWN” hand to encourage speed control, was first on scene. I instructed him to remove my jacket so I could knot it around the wound and get better compression. I also thought about separating both halves of my Leki adjustable poles so I could twist the jacket tight and create a make-shift tourniquet if necessary. At that point I didn’t know if I had severed an artery.

I was pretty proud of myself for thinking so clearly under pressure. The only problem was that the rattled safety host refused to help me remove my jacket. “I can’t, I can’t” he said repeatedly.  Apparently it’s SOP not to touch a fallen slider without patrol on scene. I begged him three times to help my remove my jacket and told him I feared bleeding out. I could sense he was torn but he stuck to guideline—which make sense in cases where there’s a potential back, neck or joint injury but not where the greatest danger is from massive blood loss. I was the exception to the rule and was in danger of paying a great price for it.  (I suggest Northstar and all resorts re-consider their directives to non-patrol employees in cases where extreme blood loss is evident. And provide ALL on-hill employees with basic first aid training as they can often be first on the scene.)

“>ski binding setting, ski accident, ski binding forward pressure, The Start Haus Truckee, CA

Pants don't look too bad. A loan from Jim Schaffner at The Start Haus in Truckee, CA

Fortunately for me, a woman named Carol and her husband Ted skied by, heard me screaming at the safety employee and stopped to see what was wrong. I’m not a religious man but good Samaritan Carol turned out to be heaven-sent—she was a nurse! Carol took over compression and was able to do a much better job than I was pushing down from above.  And I was able to remove my jacket just in case something more was needed.

First-year Northstar pro patroller Mike Tracey came on the scene just a few minutes later, cut away my pants and with Carol’s assistance, did a great job stemming the bleeding and bandaging me up for the sled ride down to the ambulance. Fortunately, the ski edge had missed my femoral artery.

The Truckee fire/ambulance crew members were also stellar professionals.   Captain Donnie Akers and paramedic Chad Brock stabilized and sedated me for the 15 minute ride to Tahoe Forest Hospital. The docs at Tahoe Forest were first rate and Dr. David Dodd, who sewed me back up, did a quick and relatively painless job. His staple line is incredibly neat (see photo).

“>ski binding setting, ski accident, ski binding forward pressure

Staples. Yeah, I got that. 20 of them, in fact.

Dr. Dodd estimates 4-6 weeks of recovery and rehab and I hope to be back on snow in time to help coordinate the Ski & Skiing Magazines Boot Test at Mt. Bachelor next month.  All in all, not a long-term tragedy but certainly one of the freakier ski injuries I’ve ever heard of. And one that could have been completely avoided with just a cursory bow to safety.

I hope my misfortune provides an instructive lesson to all to double check binding settings YOURSELF whenever jumping on a new pair of skis. It’s worth the few seconds it takes.

ski binding setting, ski accident, ski binding forward pressure

So if I am Derek Jeter and this is my bandage I probably sign it and get $2k for it on eBay. But it's me so it's merely hazardous medical waste.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

Learn to Tune from a Master

November 5th, 2011

Wiltz’s tuning skills have been responsible for three Olympic medals, eight World Cup victories and 17 World Cup podiums.

Master ski tuner Willi Wiltz will be showing his tricks of the trade at the Okemo Mountain School Saturday, November 12 from 5-7pm. Sponsored by America’s Best Bootfitters shop The Boot Pro in Ludlow, VT.

Wiltz is a former U.S. Ski Team, Olympic & World Cup serviceman who has worked with Bode Miller, Tommy Moe, Daron Rahlves, Shaun Palmer and others. The clinic will focus on advanced hand tuning and waxing techniques used in Alpine ski racing followed by a question & answer session.

Attendees can put their new-found knowledge to work immediately and save some cash with a 20% discount on tuning supplies including wax, files, irons, file guides at The Boot Pro November 11-14.

For more information on the clinic contact Shon or Randy at The Boot Pro (802) 228-2776.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

Daron Rahlves to Join Masterfit U as Guest Lecturer

November 4th, 2011

Daron Rahlves, the most decorated American downhill and Super G skier in history and currently a top ski cross competitor, will join Masterfit University as a guest lecturer at the final session of the season at Reno, NV Monday, Nov. 7.  Rahlves, also a student of the technical side of the sport, will discuss his experience with boot fit issues, custom insoles and stance balancing. He will also be available for a Q&A session during the lunch break.

Space is still available in all course levels. To register visit www.masterfituniversity.com.

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.

MFU Sets Attendance Record at Mt. Snow, VT, Debuts in Europe

October 21st, 2011

More than 120 snowsports retailers, instructors and allied medical professionals gathered at the fall kick-off Masterfit University in Mt. Snow, VT, October 2-3. They were joined by more than 20 manufacturers’ representatives who came to both learn bootfitting skills and promote their products at the new mini-trade fair that is part of the MFU 2011 tour.

 “Vermont is typically our best attended session but this was a record by far for any Masterfit U in our 16 year history,” said MFU Executive Director Steve Cohen. “Our previous high attendance was 105 at Stratton (VT) in 2008.”

“MFU has evolved over the years,” said Cohen. “It’s no longer just an event where we just teach bootfitting techniques to attendees. It has become a bootfitters convention with an active interchange of ideas among participants and a place for reps to network with retailers and talk in depth about new models and new products.”

Said Salomon New England sales rep Ken MacDonald, “I was amazed to see the quality of the attendees. Some of the best boot fitters east of the Mississippi were there to update their skills.”

“MFU was great, as always,” said Phil Burgess of Ski Stop in Westwood and Canton, MA who was attending for the 11th time. “And it was nice to see boot vendors show up and gain some insight into what we do. MFU should be mandatory for boot reps.”

First time attendee Josh Chittenden of Berkshire Outfitters in Adams, MA said, “These are the best of the best instructors. I look forward to applying what I learned.”

For a look behind the scenes at MFU Mt. Snow click here to view a slide show.

This week, Masterfit University has taken a detour across the Atlantic with its first-ever European event, in Kitzbuhel, Austria. More than 55 people from 10 countries are currently at MFU/EU which launched the first-ever foreign language version of the MFU training manual (in German).

MFU returns to North America Oct. 26-27 in Denver, CO and then moves on to Seattle (Oct. 31-Nov. 1) before concluding in Reno (Nov. 7-8). Registration at all locations is running ahead of last year but space is still available in all locations and for all course level. For registration information visit www.masterfituniversity.com

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Masterfit University is an industry support program of Snowsports Industries of America and is presented by Skiing Business and Ski & Skiing Magazines. It is sponsored by: Atomic, Blademaster, Black Diamond, Booster Strap, Boot Horn, Cantology, Dalbello, Daleboot, Dry Guy, Eazy-On Spray, EZ Fit, Fischer, Full Tilt, Green Mountain Orthotic Labs, Head, Hotronic, Hot Gear Bags, Instaprint, Intuition Liners, KneeBinding, Lange, Lorpen, NordicaRossignol, Salomon, Ski Kare, SkiSkootys, The Cant Co., Tecnica, TranspackZapz and Zipfit.